Friday saw a 59.5% increase in box
office revenue over the previous Friday.
It's the official beginning of the
North American summer season and as the percentage increase above
suggests, the first of the big films for 2009 has entered the market
place in X-MEN
ORIGINS: WOLVERINE. The Hugh Jackman-starring blockbuster earned
an impressive estimate of $35M on Friday, accounting for just over
60% of the entire box office for that day. The film will have a
huge opening weekend, however longevity is in question as both the
general public and critics are not being kind to this entry in the
franchise, despite the general consensus being that it is better
than its predecessor X-MEN: THE LAST STAND.
Opening in second place with an estimate
of $5.8M is the fantasy comedy, GHOSTS OF GIRLFRIENDS PAST. Although
having an intriguing premise (it's a riff on the classic tale "A
Christmas Carol"), the Matthew McConaghy-Jennifer Garner starrer
got lost in Wolverine's shadow and will have to contend with being
a distant second this weekend. Word of mouth was apparently worse
than for Wolverine, so expect this to drop off the map very soon.
Landing in third place after a stellar
opening last Friday is the Beyonce Knowles thriller OBSESSED, which
earned an estimated $4.15M on Friday. The film has so far earned
an amazing $38M since opening last weekend, all against a tiny budget
of $20M. Although it will get crunched by the onslaught of the blockbusters
in the coming weeks, the film has already done remarkably well and
should end up with a decent final tally.
The remaining films for Friday are
holdovers from previous weeks, including: 17 AGAIN ($1.98M), THE
SOLOIST ($1.67M), FIGHTING ($1.45M), MONSTERS
VS ALIENS ($1.3M), EARTH ($1.2M), STATE OF PLAY ($1.1M), HANNAH
MONTANA THE MOVIE ($1.1M).
The North American box office took
in an estimated total of $54.8 million for the whole of Friday 1st
May 2009.