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USA BOX OFFICE REPORT: Weekend 17-19 July 2009

Below are the top 12 weekend final numbers from the North American box office:

1. Harry Potter and the Half Blood Prince - $77,835,727
2. Ice Age: Dawn Of The Dinosaurs - $17,561,406
3. Transformers: Revenge Of The Fallen - $13,691,487
4. Bruno - $8,318,385
5. The Proposal - $8,289,707
6. The Hangover - $8,177,272
7. Public Enemies - $7,748,235
8. Up - $3,172,014
9. My Sister's Keeper - $2,828,367
10. I Love You Beth Cooper - $2,766,863
11. The Taking Of Pelham 1 2 3 - $889,259
12. (500) Days Of Summer - $834,501

Overall, the Box Office was up 12.8% on last weekend's total gross.

The Harry Potter franchise showed just how strong a box office phenomenon it is with the arrival of the sixth installment HARRY POTTER AND THE HALF BLOOD PRINCE this weekend earning a huge $77.8M. The film opened on Wednesday to a huge $58M and has earned an impressive $158M over that five day portion of the week. This is another huge win for distributor Warner Brothers who effectively has a licence to print money with these films. One interesting note however is that the film exhibited more of a pent-up fanboy rush than previous entries, particularly with the mammoth opening Wednesday, $20M or so coming from midnight screenings; a record.

ICE AGE: DAWN OF THE DINOSAURS and TRANSFORMERS: REVENGE OF THE FALLEN managed to hold on reasonably well, and keep the same spots as last weekend, in the wake of Harry Potter's arrival, earning $17.5M and $13.6M respectively. The latter is holding up better than expected given the film extremely average reception, although it may still struggle to get to $400M domestically (barring a miracle, it will still be the undisputed king of the 2009 box office).

After a strong opening weekend, BRUNO got absolutely hammered in its second weekend, earning a paltry $8.3M and dropping a massive 73% on last weekend's total. Sacha Baron Cohen's gay fashionista stereotype is not going over as well as his previous ethnic racial stereotype character of BORAT, although the film has made its budget back, now sitting with a combined domestic and international box office total of $74.3M.

THE PROPOSAL and THE HANGOVER managed to hold on to the same spots as last weekend and continued to do great box office, earning $8.2M and $8.1M respectively. The well received comedies have earned $128M and $235M respectively at the domestic box office.

PUBLIC ENEMIES took a bit of a tumble this weekend, dropping from fourth to seventh place, losing 44% of its audience to earn another $7.7M over the weekend to take its grand domestic box office total to $79M. The film is still a reasonable change of getting $100M but will need international grosses to cover its production costs.

The US Box Office took in a total of $152,167,477 for the whole of the weekend 17-19 July 2009.

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