Friday saw a 25% increase in box office revenue over the previous Friday.

1. G.I. Joe: The Rise Of Cobra - $22.3M
2. Julie & Julia - $6.5M
3. G-Force - $3M
4. Funny People - $2.6M
5. Harry Potter and the Half Blood Prince - $2.5M
6. The Ugly Truth - $2.2M
7. A Perfect Getaway - $2.1M
8. Aliens In The Attic - $1.3M
9. (500) Days Of Summer - $1.2M
10. Orphan - $1.19M

The latest dumb and loud blockbuster to come out of Hollywood, G.I. JOE: THE RISE OF COBRA, stormed out of the gate to take a highly impressive estimate of $22.3M on Friday. The Stephen Sommers directed action film is looking at a $50M+ opening which is fairly good all said and done given the poor reception it has received.

Director Nora Ephron returns to the box office with JULIE & JULIA, starring the always fantastic Meryl Streep and Amy Adams. The film earned a strong estimate of $6.5M on Friday and should end up with a decent $15-$20M by the end of the weekend.

G-FORCE managed to out-earn last Friday's number one champ FUNNY PEOPLE, with the former earning an estimate of $3M and the latter earning an estimate of $2.6M. Director Judd Apatow has his first dudd with FUNNY PEOPLE starring two of the current kings of cinematic comedy in Adam Sandler and Seth Rogen but in a film that is decidedly not funny. As for G-FORCE, the cute kiddie factor is continuing to push this one along well.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 7-9 August 2009.

The Top 10 at the North American box office took in an estimated total of $44.9 million for the whole of Friday 7th August 2009.