Friday saw an 18% increase in box office revenue over the previous Friday.

1. Zombieland - $9.4M
2. Cloudy With A Chance Of Meatballs - $3.7M
3. Toy Story / Toy Story 2 (3D) - $3.2M
4. The Invention Of Lying - $2.4M
5. Surrogates - $2.2M
6. Whip It - $1.58M
7. Capitalism: A Love Story - $1.5M
8. Fame - $1.4M
9. The Informant! - $1.1M
10. Love Happens - $0.9M

This Friday saw five new films enter the Top 10; three were new openers, one was a clever re-release and the other a wide expansion on its initial limited release.

The number one film for Friday is the horror-comedy ZOMBIELAND which managed an impressive estimate of $9.4M. Other new openers this Friday were THE INVENTION OF LYING which took in an estimated $2.4M, and the Drew Barrymore-directed WHIP IT which made an estimated $1.58M.

The interesting win, and strategically clever re-release of the first two TOY STORY films in 3D paid off, as the double feature raked in an estimated $3.2M and should have a decent weekend.

Michael Moore did not make as big a dent in the Top 10 with CAPITALISM: A LOVE STORY as his previous 'documentaries'. Taking an estimated $1.5M on wide release this Friday, the film will only have a small total for the weekend and will need excellent word of mouth to continue forward in any decent fashion.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 2nd-4th October 2009.

The Top 10 at the North American box office took in an estimated total of $27.6 million for the whole of Friday 2nd October 2009.