Friday saw a 25.7% decrease in box office revenue over the previous Friday.

1. Michael Jackson's This Is It - $7.8M
2. Paranormal Activity - $6M
3. Law Abiding Citizen- $2.4M
4. Couples Retreat - $2.3M
5. Where The Wild Things Are - $1.94M
6. Saw VI - $1.9M
7. The Stepfather - $1.1M
8. Cirque Du Freak: The Vampire's Assistant - $0.97M
9. Astro Boy - $0.95M
10. Amelia - $0.93M

The box office was down on last Friday by a significant margin with only one new wide release and returning films not doing much business.

Michael Jackson's tribute THIS IS IT earned an estimated $7.8M on Friday, having earned $19M since opening on Wednesday. Considering its not a typical concert film and is clearly running on the fact that it is tribute to the late Michael Jackson, the documentary did quite well and will have a good win for the weekend.

PARANORMAL ACTIVITY slipped to second this Friday, earning an estimated $6M and is likely to have another strong weekend. It is hard to say but there is an outside chance it could hit number one by the end of the weekend given that Halloween is on Saturday and this fright fest might just be the ticket.

The other interesting story for the Friday pertains to the big drops for WHERE THE WILD THINGS ARE and SAW VI which dropped dramatically on last Friday. SAW VI has earned its budget back, but the news is more precarious for WHERE THE WILD THINGS ARE as it cost $100M.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 30th October - 1st November 2009.

The Top 10 at the North American box office took in an estimated total of $26.5 million for the whole of Friday 30th October 2009.