Friday saw a 150.6% increase in box office revenue over the previous Friday.

1. The Twilight Saga: New Moon - $72.7M
2. The Blind Side - $10.9M
3. 2012 - $8.1M
4. Precious - $3.6M
5. Planet 51 - $3.1M
6. A Christmas Carol (2009) - $3.0M
7. The Men Who Stare At Goats - $0.86M
8. The Fourth Kind - $0.61M
9. Couples Retreat - $0.55M
10. Law Abiding Citizen - $0.49M

Everything was about the new Twilight film this Friday, NEW MOON, which has done something unprecedented and taken out the biggest box office opening day record of all time with an astonishing estimate of $72.7 million. To put that in context, the previous record holder THE DARK KNIGHT opened to $67.2 million. This performance is testament to how big a phenomenon the Twilight saga has become. However, the film is experiencing the 'fan-boy' factor (or in this case, 'fan-girl'), and will likely see a drop off quite quickly; that will not stop the film from earning well over $100 million in its opened weekend, which is quite amazing.

Other films did open on Friday, with THE BLIND SIDE getting a decent estimate of $10.9 million, while the animated PLANET 51 got lost in the shuffle with a much smaller estimate of $3.1 million.

Another record was also surpassed thanks to NEW MOON this Friday: the film also helped generate the biggest one-day box office record in history at $104 million, with the previous record being $97.5 million.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 20th-22nd November 2009.

The Top 10 at the North American box office took in an estimated total of $103.99 million for the whole of Friday 20th November 2009.