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USA BOX OFFICE ESTIMATES: Friday 15th January 2010
Friday saw a 12% increase in box office revenue over the previous Friday.

1. The Book Of Eli - $11.7M
2. Avatar - $10.4M
3. The Lovely Bones - $5.7M
4. Sherlock Holmes - $2.8M
5. Alvin And The Chipmunks: The Squeakquel - $2.42M
6. The Spy Next Door - $2.4M
7. It's Complicated - $2.3M
8. Leap Year - $1.85M
9. The Blind Side - $1.57M
10. Up In The Air - $1.5M

Denzel Washington is back at the box office with his new film THE BOOK OF ELI taking out top spot for Friday with an estimated $11.7 million. This is a great start for the dour and apocalpytic-looking film and another hit for Denzel.

After several weeks at the top, AVATAR descended in to second spot this Friday, with a still strong estimate of $10.4 million. The film has made $460.8 million domestically and will pass the domestic gross of STAR WARS by the end of the weekend. All indications show that AVATAR is still going strong, with demand for 3D and IMAX screenings still up.

Director Peter Jackson's THE LOVELY BONES expanded on its limited run platform release to enter third spot this Friday with an estimated $5.7 million. This would have to be considered a disappointment, especially considering that word of mouth is not that great and the $100 million budget.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 15-17 January 2010.

The Top 10 at the North American box office took in an estimated total of $42.7 million for the whole of Friday 15th January 2010.

 

 
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