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USA BOX OFFICE ESTIMATES: Friday 22nd January 2010
Friday saw a 17.5% decrease in box office revenue over the previous Friday.

1. Avatar - $9.1M
2. Legion - $6.7M
3. The Book Of Eli - $4.9M
4. The Tooth Fairy - $3.5M
5. The Lovely Bones - $2.6M
6. Extraordinary Measures - $2M
7. Sherlock Holmes - $1.97M
8. It's Complicated - $1.76M
9. Alvin And The Chipmunks: The Squeakquel - $1.4M
10. The Blind Side - $1.2M

A number of new releases on Friday still could not stop AVATAR's impressive run, with the 3D blockbuster chalking up another $9.1 million to take top spot. The film has $525 million in the bank and will pass THE DARK KNIGHT's domestic total by the end of the weekend.

Three new films entered the market place, averaging from okay to below average for their box office report cards. LEGION opened to $6.7 million, which is about right for a horror/thriller, THE TOOTH FAIRY somehow managed $3.5 million as it proved that there is an audience for The Rock dressed in a tutu, and EXTRAORDINARY MEASURES barely registered with anyone with its low $2 million take on Friday. It seems Harrison Ford is a pale shadow of his former box office self, or his measures were not that extraordinary for this film.

THE BOOK OF ELI managed to hold reasonably well, earning an estimated $4.9 million to take third spot, but it is down 58% on last Friday's take.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 22-24 January 2010.

The Top 10 at the North American box office took in an estimated total of $35.2 million for the whole of Friday 22nd January 2010.

 

 
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