1. Avatar - $7.3M
2. Edge Of Darkness - $5.6M
3. When In Rome - $4.4M
4. The Book Of Eli - $2.4M
5. The Tooth Fairy - $2.2M
6. Legion - $2M
7. The Lovely Bones - $1.35M
8. Sherlock Holmes - $1.2M
9. It's Complicated - $1M
10. Alvin And The Chipmunks: The Squeakquel - $0.8M

Two new films attempted to displace AVATAR from the top of the box office but failed to succeed. Mel Gibson's first starring role in eight years, EDGE OF DARKNESS, started in a fairly average fashion with an estimated $5.6 million on Friday. The film, which features more than a passing resemblance to last year's solid revenge flick TAKEN, may struggle at the box office and is a sign that Mel Gibson's recent reputation has affected his star status. The other opener, WHEN IN ROME, failed to impress as well, with a paltry $4.4 million. The Kristen Bell romantic comedy may disappear fairly quickly at this rate.

AVATAR is once again at the top of the box office, taking in an estimated $7.3 million on Friday. Now the biggest world-wide earning film of all time, and soon to be the highest grossing US domestic film of all time, AVATAR shows no signs of slowing. The film has earned $571.7 million domestically and $1.92 billion world-wide.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 29-31 January 2010.

The Top 10 at the North American box office took in an estimated total of $28.59 million for the whole of Friday 29th January 2010.