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USA BOX OFFICE ESTIMATES: Friday 12th February 2010
Friday saw a 42% increase in box office revenue over the previous Friday.

1. Valentine's Day - $14.5M
2. The Wolfman - $9.64M
3. Percy Jackson & The Olympians: The Lightning Thief - $9.63M
4. Avatar - $4.5M
5. Dear John - $4M
6. The Tooth Fairy - $1.2M
7. From Paris With Love - $1.1M
8. Edge Of Darkness - $1.03M
9. Crazy Heart - $0.87M
10. When In Rome - $0.8M

A couple of big releases entered the market place on Friday, driving up business significantly. Taking out top spot with incredible ease was the well marketed VALENTINE'S DAY which entered that said weekend with a strong $14.5 million. The film is looking at a $50+ million opening weekend.

Universal's troubled production THE WOLFMAN opened well enough on Friday with $9.64 million, but mediocre reviews and lukewarm audience response may inflict some harm on its long term prospects. Snapping at THE WOLFMAN's heels was PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF which managed a decent $9.63 million on Friday.

AVATAR was not to be outdone pulling in another $4.5 million. Last Friday's stellar champion DEAR JOHN plunged to fifth spot, largely because VALENTINE'S DAY stole its audience and because it was not well received.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 12-14 February 2010.

The Top 10 at the North American box office took in an estimated total of $47.6 million for the whole of Friday 12th February 2010.

 

 
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