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USA BOX OFFICE ESTIMATES: Friday 19th February 2010
Friday saw a 24% decrease in box office revenue over the previous Friday.

1. Shutter Island - $14.1M
2. Valentine's Day - $5.68M
3. Percy Jackson & The Olympians: The Lightning Thief - $3.97M
4. Avatar - $3.9M
5. The Wolfman - $2.8M
6. Dear John - $2.3M
7. The Tooth Fairy - $1M
8. Crazy Heart - $0.76M
9. From Paris With Love - $0.72M
10. Edge Of Darkness - $0.6M

The big entry in to the top 10 this Friday is Martin Scorsese's SHUTTER ISLAND which brought in a solid estimate of $14.1 million. This bodes well for its weekend business, and is a good start. Reviews and reception ranged from mixed to positive, so there will be a question mark over its longevity, but for right now, the combination of Scorsese and star Leonardo DiCaprio seems to have worked again.

Last Friday's big winner VALENTINE'S DAY dropped a big 60% on last Friday, pulling in an estimated $5.68 million on Friday. The marketing novelty has worn off, but the film is already a success so it hardly matters what happens from here. PERCY JACKSON & THE OLYMPIANS: THE LIGHTNING THIEF sufferred a similar drop of 58% which puts a question mark over its ability to recoup its production budget domestically. It's half way there but may have to work hard from here on out.

THE WOLFMAN sufferred the biggest drop, shedding 70% of its audience on last Friday to pull in a woeful Friday estimate of $2.8 million. This troubled film will likely disappear shortly.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 19-21 February 2010.

The Top 10 at the North American box office took in an estimated total of $36 million for the whole of Friday 19th February 2010.

 

 
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