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USA BOX OFFICE ESTIMATES: Friday 26th February 2010
Friday saw a 14% decrease in box office revenue over the previous Friday.

1. Shutter Island - $6.67M
2. Cop Out - $5.975M
3. The Crazies - $5.97M
4. Avatar - $3.1M
5. Valentine's Day - $2.9M
6. Percy Jackson & The Olympians: The Lightning Thief - $2.4M
7. Dear John - $1.5M
8. The Wolfman - $1.1M
9. The Tooth Fairy - $0.73M
10. Crazy Heart - $0.61M

Two new films battled it out as they opened on Friday, with the jury still out on which one will come out on top as their estimates are so close. COP OUT and THE CRAZIES managed an estimated $5.975 million and $5.97 million respectively, but neither took out top spot, with both films battling it out for second and third. These are decent enough openings for what looks like an average cop comedy and a horror film, but it remains to be seen who will come out on top over the course of the weekend.

SHUTTER ISLAND successfully held on to top spot again with a commanding lead, earning an estimated $6.67 million, down 52% on last Friday's gross. This is a good holdover considering the film is receiving a lukewarm response, at least for a Martin Scorsese film, so it should do well this weekend.

AVATAR enters its final weekend of 3D screens, earning an estimated $3.1 million to take its domestic total to $696 million. This will be the weekend that it becomes the first film to cross $700 million domestic; with ALICE IN WONDERLAND about to take its 3D screens, this will likely be the beginning of the end of the film's dream run since December last year.

Stay tuned for a more comprehensive wrap-up of the weekend box office in North America for 26-28 February 2010.

The Top 10 at the North American box office took in an estimated total of $31 million for the whole of Friday 26th February 2010.

 

 
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